Are
you looking for a sustainably successful strategy for organic
food?
As
an expert, I support you in developing your specific roadmap
and management for your organic food products. I have been
familiar with organic food in all its forms and at all levels
from farm to fork for more than 30 years. As a consultant,
I work in the organic food market for farmers and the whole
food industry. The European Union was advised by me before
implementing the EU Organic Regulation and I worked on developing
the German Federal Organic Program. From my own experience,
I know the organic farmers’ associations, certifiers
and the reality of organic trade in many countries. For the
major multiple retailer Kaiser’s Tengelmann, I was national
Organic Product Manager, at baby food multinational Milupa,
I was Quality Manager and for an organic supermarket, General
Manager.
As an organic insider, I know the standpoints of both industry
and commerce and, most importantly, of the consumers. Please contact
me if you want to find out more.
My offer interactive in-house basic seminars "Organic Food" including
the following subjects:
•
What is “organic” and what does it mean to consumers?
EU organic regulation, organic seals, organic
Associations,
organic lifestyle and discrepancies between the walk and talk of
consumers
• Orientation in the jungle of manifold and diverse consumers: Lifestyles,
LOHAS, ecos, post-
materialistic,
the educated, young mothers, cool guys + girls, teachers, mainstream,
socio-
demographics,
healthy in the morning, fast at noon, fancy in the evening, in
between
snacks
• Health, healthy food, whole foods, natural food, whole grain, ecology,
ethics, Fair Trade, regional
•
Health Food shops, organic stores, organic supermarkets, organics
in supermarkets, oganic in the
food
service industry, Organic Markets international, in Germany tegut,
dm, Alnatura, Dennree, Aldi,
Suisse
Coop, Swedish + Danish Coop, Austrian Billa, British Tesco, Belgian
Delhaize, US American
Whole Foods Market,
Trader Joe’s
• Organic lines, organic fresh produce, organic fruit, organic vegetables,
organic bread, organic bakery,
organic dairy
products, organic cheese, organic eggs, organic meat, organic sausages,
organic fish,
organic juices,
organic muesli, organic cereals, organic baby food, organic snacks,
organic pasta,
organic staples,
organic deep frozen, organic ice-cream, organic specialties, organic
delicacies, organic
oils, organic
herbs, organic spices, organic wine, organic beer, organic tea,
organic coffee, organic
cookies, organic
chocolate…
• Packaging, placing, advertising
• Where to position ourselves? Where do our strengths and opportunities
lie? Why do we have to care?
Can organic virtues
influence all of our actions?
One-day seminar 9 am - 6 pm, 5 – 50 participants
Further and specific contents and formats as well as larger
projects upon request. |
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